Blog - 1 | About Company - (Introduction)

Mission and Vision :- 

The Mission of the Company is to give continued stress upon development of Innovative Products & Development of Innovative Services, Value Addition to the existing Products & Services, Maintaining High Quality Standards, Providing Specialized Support System, Always Keeping Commitment done to the Clients, Keeping Time & Being Punctual along with fullest Dedication & Honesty.

The Vision of the Company is to provide the client with indigenously made (Made In India) highly Affordable, High Quality, International Standard, Innovative Products & Services, with proper cost free online / telephonic guidance for application, without any kind of confusion (for choice of products from a very wide product ranged), without over-prescription of materials; so as to serve the Nation at large for all sections of the society, with Export potential to other Countries of the World.

About Directors :- 

Mr. MM Banerjee is the Founder & Owner Director of the Company. Born and brought up in Digboi Assam, as his father was a top official of IOCL (AOD), Digboi, he had a keen flair for experiments and innovations since childhood. Although being an electrical engineer from Bangalore, he didn’t choose to join a job, as he had been offered to join as a Management Trainee Officer of PSU; which was the easiest and safest path for him choose from. Instead he opted for starting business and developed an innovative item from a petroleum waste product in the year 1992. The product was a new innovative wax based waterproofing compound and was named as ‘Brewcoplast’; conforming to IS 390 & IS 1322 as per testing done through the famous National Test House, Government of India.

In those days, scientific waterproofing treatments using various waterproofing compounds were mostly unknown to the common people. The product ‘Brewcoplast’ was very affordable to the common people which performed very well, thus becoming very popular and successfully gave Mr. Banerjee a break-through start of his career for many years until the availability of raw material became scarce. Mr. MM Banerjee kept on innovating new products and gained ample experience in the field of all types of scientific restoration, waterproofing & corrosion treatment processes and also developed innovative methodologies.

Mr. MM Banerjee looks after all matters related to overall smooth running of the Company.

Mrs. Uma Banerjee who is a graduate (Hon’s) from CU and the other Owner Director of the Company, is registered with MSME as a Woman Entrepreneur. She is an expert in the field of Administration, HR and Soft Skills and looks after Welfare for Company employees, with a very high level of dedication and sincerity. She also provides other back-end supports to the Company as and when required for day-to-day smooth running of same. She is also an Artist, Writer and a very good Orator. 

Other Professional Positions held by Mr. MM Banerjee :- 

• Past Technical Consultant – Lafarge Home Building Center.
• Technical Writer on waterproofing’ for publication in various editions of Time of India throughout India on behalf of Lafarge Group.
• Technical Writer for various E-magazines & International Journals on ‘waterproofing’ on  behalf of Lafarge Group Waterproofing Consultant for various Corporate Sectors.

Other Voluntary Positions held by Mr. MM Banerjee :- 

• ·         President of Rotary Club of Salt Lake City, Rotary International, District 3291 (2008,2009)
• ·         President of Bidhannagar Sports & Cultural Association (2011, 2012)
• ·         Executive Board Member, Eastern Chamber of Commerce (2008, 2009)
• ·         Chairman for International RYLA Committee of RC Salt Lake City Calcutta (2011)
• ·         District Chairman of Rotary International District 3291 (2012, 2013, 2014, 2015)
• ·         District Zonal Secretary of Rotary International District 3291 (2010, 2011)
• ·         Treasurer - Rotary Club of Salt Lake City Calcutta Trust (2019, 2020, 2021)
• ·         Assistant District Governor - Rotary International District 3291 (2019, 2020)
• ·         Zonal Coordinator (Pulse Polio) – Rotary International District 3291 ( 2020, 2021)

How is Entity Waterproofing Pvt. Ltd. different from others?

The tag line for ENTITY is "Entity for Innovations…!"

Entity Waterproofing Pvt. Ltd. strongly believes that in order to prolong it's stay in this competitive world; cost effective pricing, high quality standards, lesser consumption of products, ease of application procedure,  and continued product innovation is the 'key to success' and always goes side-by-side.

The Company strives to check the ground reality and analyse the market requirement and after checking the real need of the market, manufactures & formulates it's products accordingly keeping intact strict quality control in order to obtain very high quality products, but within cost effective price range.

The Company strongly believes in continued technical research, rigorous in-house testing followed by development of innovative products; all of which should be user friendly, easy to apply and with lesser consumption requirement.

The Company  had developed innovative rust preventive primers under it's  NO  RUST range of products, which are cost effective solution against corrosion/rusting damage & pollution hazards faced due to conventional methodology of Sand Blasting; by completely eliminating Blasting procedure.

The Company is manufacturing a range of waterproofing compounds under it's ENTITY range of products and has developed high density & high quality products in order to minimize the conventional consumption practice of huge quantity of waterproofing products; thus minimizing costing and also pollution hazards.

The Company believes in delivering complete solution starting from Anti-rust / Corrosion Treatment of Steel Reinforcements / Re-bars / TMT Bars , Waterproofing Treatment (without over-prescription of products) with a holistic approach followed by Finishing Works; thinking in it's customer's perspective for receiving complete hazards free solution with proper 'value for money' payback.

The Company believes in converging all the 5 avenues not only for it's successful business model but also mainly for successful value addition to the society  e.g. by converging Talent, Experience, Knowledge, Honesty & Innovation, into it's focus of activity; in order to serve the customers and thus serve the Nation in an active manner.

The Company is working hard to minimize the huge losses faced by the mankind due to Rusting & Corrosion damage by continuing an ongoing process of developing and adding more and more innovative products.

So with the blessing and good wishes of all, Entity Waterproofing Pvt. Ltd. strives to be worthy and be recognized as a company with a positive impact to the society.

Innovative Products :-

NO RUST:  Water Based High Quality Anti-Rust Primer for treatment of Re-bars.

NO RUST-POLYMER:  Water Based High Quality Anti-Rust Polymer Primer.

NO RUST-PI : Premium Grade Water Based High Quality Anti-Rust Polymer Primer.

WATER REDUCING CONCRETE ADMIXTURE: Available as Highly Dense Grade also.

TILES HARDENER ADMIXTURE: Available as Highly Dense  Grade also.

PAVER BLOCKS HARDENER ADMIXTURE: Available as Highly Dense Grade also.

FLY ASH BRICKS HARDENER ADMIXTURE: Available as Highly Dense Grade also.

TILES HARDENER + SHINER ADMIXTURE: Available as Highly Dense Grade also.

PAVER BLOCKS HARDENER + SHINER ADMIXTURE: Available as Highly Dense Grade also.

FLY ASH BRICKS HARDENER + SHINER ADMIXTURE: Available as Standard, Medium & Highly Dense Grade also.

Innovative Services :-

Video Inspection Consultancy Service on PAN India Basis

High-tech Building Health Check-up & Maintenance Service AMC 

Rust Proofing of Normal Steel Reinforcement Bars or TMT Bars

Grip Enhancement cum Rust Proofing for Normal Reinforcement Bars

Innovative Atmospheric Grouting (at lowest cost)

Achievements :- 

• Nominated for Indian Leadership Award for Industrial Development in the year 2015 by All India Achievers Foundation.
• Selected by Nexus-Startup Hub @ American Center (India-USA) in the year 2017 for pre-incubation cohort after succeeding in a strong competition for ‘Start-up Innovations’ which was held throughout India; but unfortunately could not join the cohort due to scarcity of time as the programme was for a period of 10 weeks at the American Center, New Delhi, India, starting from 1st September 2017.
• Selected for being awarded Bharat Excellence Award in the year 2019 by FFI, India,  276-A, 2^nd Floor, Masjid Moth, Opp. R-1, South Extension Part-II, Near N.D.S.E.-II, New Delhi – 110049 (India)
• Nominated for India 5000 Best MSME Awards for 2019 by Govt. of India.
• Nominated for India 5000 Best MSME Awards for 2020 by Govt. of India.
• Nominated for Indian Achievers Award – 2021(Brand Impact Award) by Indian Achievers Forum & CSR Times in the year 2021. 
• Recognized by as Innovative Manufacturer and Innovative Service Provider under 'startupindia' by Ministry of Commerce and Industries, Government of India, 2021.                                                                                                                                                    Conclusion:-

  Apart from other general products manufactured and services rendered, most of the products and services of ENTITY are Innovative in nature and have gained high reputation in the market due to their high quality and innovative nature. As ENTITY products ‘Speak for Itself’ the Company does not require any ‘Brand Ambassadors’ for promoting the same.

  Free samples are given to prospective clients for their trial purpose and mostly all of the genuinely interested prospective customers are happy to place orders on a regular basis.

  Last but not the least, we believe in providing solutions at lowest price, reduce the corrosion wastage, reduce environmental pollution, and add value to the society at large.

   

                                                                                                                               

Written by :-

MM Banerjee, Director
For Entity Waterproofing Pvt. Ltd.